Why Nigerian music industry is still in reverse

What goes for good music nowadays in the Nigerian music industry? , that is most likely the hardest question on the planet despite the fact that it has the least difficult answer; ‘a similar thing that is affecting the music industry to fall flat.’

It’s extremely shocking now that foreign artistes are now making good use of our afrobeat sound on their songs way more than the Nigerian artistes aside some good ones. Why are all these happening? basically, it’s because the Nigerian music industry is still in reverse and below par.

Below are reasons why these are happening:

Payola

The art of payola has been a torment in the industry ever since radio was invented. OAPs play an artiste’s song for a stipulated fee no matter how wack the song is particularly in the pretense of promoting the artiste’s song. Indeed, I know the OAP needs to make as much money as possible on the grounds that things are hard in the country, and while this is helping to foot the bills of the radio station, in turn, it’s killing the music industry because of the amount of not-so-good songs that we listen to on radio every day. And Nigerian music is somewhat setup in a way that you end up enjoying a song, you initially hated, after you’ve listened to it too many times. So payola is helping make wack artistes and wack tunes popular.

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Lethargic artistes and producers

There is this profoundly instilled ‘one-corner’ attitude in numerous Nigerian artistes; the art of following the trend. At the point when pom-pom beat first came out, the next few months resulted in over half of the songs that were released in the industry all having that beat. Every year, many artistes attempt developing new dance moves without considerable verses to back them up. Everything comes down to apathy. Artistes like Asa, Tuface, Banky W and other top artistes in the industry are still relevant because they don’t have this state of mind, from their songs, you can tell that they really put in good work. There is a touch of their identity in each song they sing.

 

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