Who orchestrates the sound, the artistes or fans?

In the music industry, the sound trend has been somewhat a mystery, while some argue that the artistes dictates sounds, melody, genre or even lamba, others are of the opinion that these trends are subjected to fans approval.

Recently, the shaku shaku sound took over the industry without anybody in particular taking credit for it. If we are to look into it drastically, who really decides what sound we should uphold in the industry, is it the fans or the artistes?

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