Davido started 2018 on a very good note by collaborating with top notable artist and as well dishing out his very own first single of the year “Flora my Flawa” this year has so far been bumpy and most of all awesome for him.
1. Going back to scratch
Right back to ‘17, the DMW boss had learnt his lessons the hard way. He had struggled to do music with foreign appeal, hence deciding going back to basics by sticking with the African major sound “Afro Pop”. The change also meant slowing down his growth. Kamal Ajiboye, his former manager for four years received the axe as Davido cut him loose from his team. As expected Davido stirred up another ruckus by sacking the long time manager Kamal and replacing him with Asa Asika his first manager.
Getting back to the drawing board was though, had something drastic not done ASAP, his career may have hit a stalemate.
2. Finding his strength on the Pon Pon sound
The magic Davido needed then was to go back to basics to rule the airwaves again. Here is how the journey to a super dope year began for the former BET award winner. The singer collaborated with hot buzzing colleague in the music industry Tekno who produced arguably the biggest song in Africa, ‘IF’.
Since the release of ‘IF’, it has gone viral even beyond Nigeria and Africa. Several American music stars were caught banging to the infectious tune from the DMW boss. Omarion and R&B great R.Kelly couldn’t help but to do a remix to it, plus hundreds of covers to the song have been done within Nigeria. And the fame goes on.
‘IF’ was a monster hit but Davido wasn’t going to slow down or wait too long to release some banging tune. Then ‘Fall’ happened. Going back to basics and employing the ‘pon pon’ sound seems like a master planner. Without long ‘Fall’ was hitting ground everywhere. You know a song is without a doubt a monster hit when children from the streets chew to the lyrics of the song. The use of ‘Banana’ as euphemism became much stronger and widespread, jokes and memes were spun around the subject. ‘Money fall on you, banana fall on you’ slogan began to rule the streets just when ‘30 billion for the akant’ was becoming too familiar and cliche. Boooom! This simply meant Davido had succeeded in delivering back to back smash hits within four months. What made these songs resonate well with Nigerians was the log of catch phrases which turned to street slangs and two it was built on the in vogue ‘pon pon’ sound.
3. OBO has been the most talked about music Star this year
Davido has always found a way to use drama and controversy to drive traction to his music. It’s not the first time and surely he wouldn’t stop any time soon. A wonderful year for David would have been marred with controversies around the death of his friend Tagbo. The music star was roped into the mysterious death of his friend by actress Caroline Danjuma. However the music star won after he was able to clear his name.
Davido will always be Davido as he in fused his predicament into his latest hit ‘FIA’. He manages to call out Caroline and the police on the buzzing track. Same tactics he used on ‘Bahd Baddo Baddest’, ‘Osinachi’, ‘Summer Body’ etc. ‘FIA’ is already trending as the song has already hit 2 million YouTube views in just about a week of it’s release. A big take away from the song is a line ‘if you no get money hide your face’.
So far this year as far as African/Nigerian music is concerned, i would say Davido has done the much better than his closest rival.