As far as the street reigns, there is no battle for supremacy, Olamide is the overlord and he reigns supreme while other indigenous rappers tussle for leftover titles. The influential positions left in the street is occupied by the boss himself, Olamide, he is the ‘voice of the street’, ‘the King of street’ and ‘baddest (perhaps greatest) guy ever liveth.’
Baddo has had the opportunity to impress in the international market on five different occasion, but he failed to capitalize on each opportunity.
Below is the compilation of four times he has failed;
1. Fine Girl (Wale ft. Olamide & Davido): Wale featuring Olamide on this is his best chance at international exposure yet, the song made Wale’s Shine album and of course, the album sold majorly in the US market, the headquarter of global music. Sadly, the best the YBNL head of honcho could produce was ‘fine girl to nidi nla’ – really? I mean don’t expect him to do anything other than indigenous rap but make it believable and appealing to the new audience. Say something aptly creative, like in the context of Fine Girl, say ‘that the girl’s eyes are the only Christmas light that deserve to be seen’ tell them, ‘she has a walk that can make an atheist believe in God long enough to say Goddamn’. Say something creative like that in Yoruba and foreigners would want to cross borders to get more of Olamide’s indigenous rap.
2. Allelu (Wale ft. Don Jazzy, Olamide & Reekado Banks): On this song, Wale featured some of the Nigerian top music stars which includes our best indigenous rapper, one of our best Afro-Pop stars and an elite producer that has worked with notable artists. Understandably, Don Jazzy played around because he has nothing to prove as a singer, Reekado delivered scintillating sound, yet again, Badoo was singing nursery rhymes. No one outside Nigeria would take a nursery-rhyme singing yoruba rapper seriously, especially when there are so many up and coming rappers doing the true gospel of Hip-hop.
3. Make Us Proud (Olamide ft. Wale): Olamide again featured American/Nigerian rapper, Wale which gives the song some sort of international exposure, whether it is admitted or not. Make Us Proud must have initially caught the attention of music lovers outside Africa continent but the attention would likely not have turned to love because Olamide was less than impressive on the song again.
4. Toka Remix (BeCa x AKA x Olamide): Olamide has fallen my hands on more than one occasion when it comes to taking a bigger bite of the apple but he knows how to redeem himself. However, his recent Coke Studio performance is unforgivable. Olamide performed alongside two beautiful east African singers and South African artiste, AKA. Sadly, Olamide appeared on stage sounding not different from Dammy Krane, his singing was below average and disappointingly, AKA committed the same sin. At the point of Olamide’s introduction, the performance started to look like a talent show audition and Olamide seemed like a contestant that is destined for a NO! This was an Africa-wide platform; West Africa, East Africa and the South were watching and still Olamide failed to sell anything worth asking for more.
Olamide’s near absence on the field of international march doesn’t seem to be resulting from lack of interest but a function of unsuccessful attempts and maybe due to his conservatism. However, his local content which he is best at creating, are beginning to find their way to the audience that are outside the country. For instance, US producer Swizz Beats made a good show grooving to Wo! and maybe it’s a sign that Olamide would break into the international market sooner or later but honestly, that seems beyond belief.