The Rolling Stones tease their fresh album with a fictitious advert for a pitcher repair store in local London newspapers, the Hackney Gazette and Islington Gazette.
The legendary Rolling Stones, the participants of which for the time being are of their 70s and 80s, contain launched an announcement about their fresh album to astute fans the notify of a cryptic advert for a fictitious glass repair store in London’s Hackney Gazette and Islington Gazette newspapers. The advert seems on the third web page and seems unremarkable at a peek but contains hints referring to the band and their upcoming album’s September release.
“Hackney Diamonds, consultants in glass repair, opening September 2023,” the advert reads, with the “i” in “Diamonds” dotted with the band’s lips and tongue sign. “Our friendly team guarantees you pleasure. At the same time as you narrate gimme refuge, we’ll fix your shattered windows.”
“Pleasure,” “Gimme Refuge,” and “Shattered” are all titles of Rolling Stones hits, and fans had been rapid to take care of that the advert changed into as soon as a teaser for the band’s 31st studio album, which releases in September.
“Diamonds” in the fictitious glass store’s title refers to the band’s sixtieth-anniversary (the diamond anniversary) tour, which began final year in Madrid. The font used for the phrases “Hackney Diamonds” is alleged to be the same used on the Rolling Stones’ 1978 album “Some Ladies,” while “Est. 1962” at the foot of the advert references the year the band fashioned.
When the phone quantity integrated in the advert is believed as, a recorded message is heard that claims, “Welcome to Hackney Diamonds, consultants in glass repair: Don’t obtain furious, obtain it mounted. Opening early September, Mare Boulevard, E8. Register for a call at hackneydiamonds.com. Come on then.” The web site takes customers to a make to register their hobby, presumably to procure an e mail exchange when extra data is printed.
The Hackney Gazette confirms that the advert changed into as soon as taken out by Standard Tune Community, which manages the band’s wide music catalog.
“It’s very thrilling to contain the kind of massive band announcing their fresh album in our papers, especially in the kind of cryptic manner,” says Simon Murfitt, senior editor of the Hackney Gazette and Islington Gazette.
“I contain already had several emails asking for lend a hand copies, and small doubt the papers will change into collectors’ objects for music fans. I’ve continuously acknowledged The Rolling Stones contain honest style when it involves their local data, and this ethical proves it!”
The fresh album shall be the first since the death of drummer Charlie Watts two years ago. Bronze figures of Mick Jagger and Keith Richards had been unveiled earlier this month of their native land of Dartford, Kent, the put the band’s frontman and guitarist met in 1961.
